Marketing research essentials / Carl McDaniel Jr., Roger Gates.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley, c2006Edition: 5th edDescription: xvi, 479 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 0471684767 (pbk.); 0471718076 (CD-ROM)Subject(s): Marketing research | SPSS for WindowsDDC classification: 658.8/3 LOC classification: HF5415.2 | .M3825 2006Online resources: Table of contents | Publisher description Other editions: McDaniel, Carl D. Marketing research essentials /; McDaniel, Carl D. Marketing research /; McDaniel, Carl D. Marketing research essentials. /
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.2.M3825 2006 (Browse shelf (Opens below)) | 1 | Available | 0013091301 | |
CD-ROM
|
University of Macedonia Library Desk | CD-ROM | HF5415.2.M3825 2006 (Browse shelf (Opens below)) | 7 suppl. | Available | 0013090147 |
Includes SPSS student software version 13.0 for Windows.
Various multi-media instructional resources are available to supplement the text.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.
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