MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.
Material type:
TextPublication details: New York : McGraw-Hill, c1987Description: x, 278 p. : ill. ; 23 cmISBN: 0070511918Subject(s): Marketing | Advertising | Sales promotionDDC classification: 658.8 LOC classification: HF5415 | .R325 1987
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.R325 1987 (Browse shelf (Opens below)) | 1 | Available | 0013052691 |
Includes bibliographical references and index.
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