Advertising : principles & practice / Sandra Morarity, Nancy Mitchell, William Wells.
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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Edition: 8th edDescription: 686 p. : col. ill. ; 28 cmISBN: 9780135009383 (International ed.); 0135009383 (International ed.)Subject(s): AdvertisingLOC classification: HF5823. | W455 2009Other editions: Wells, William, Advertising :
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University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Oversized | HF5823.W455 2009 (Browse shelf (Opens below)) | 1 | Available | 0013114361 |
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| HF5823.S22516 2005 Διαφήμιση : προγραμματισμός & τεχνικές / | HF5823.S3636 1979 Strategic advertising campaigns / | HF5823.W455 2006 Advertising : principles & practice / | HF5823.W455 2009 Advertising : principles & practice / | HF6161.T63N556 2000 Διαφήμιση, δημόσιες σχέσεις, προώθηση πωλήσεων στον τουρισμό / | HG104.M36 2007 Managing information assurance in financial services / | HG106.C86 2004 Introduction to the economics and mathematics of financial markets / |
Previous ed.: published as by William Wells, John Burnett, Sandra Moriarty, 2006.
Includes bibliographical references and index.
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