Βιβλιοθήκη και Κέντρο Πληροφόρησης catalog

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		The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by O'Shaughnessy, John \| O'Shaughnessy, Nicholas J, 1954-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Oxford University Press, c2003Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.O743 2003 (1). Place hold Add to cart (remove)
		Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by Mooij, Marieke K. de, 1943-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.M66 2004 (1). Place hold Add to cart (remove)
		How customers think : essential insights into the mind of the market / Gerald Zaltman. by Zaltman, Gerald. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, c2003Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z35 2003 (1). Place hold Add to cart (remove)
		The social psychology of consumer behaviour / Richard P. Bagozzi, Zeynep Gurhan-Canli, and Joseph R. Priester. by Bagozzi, Richard P \| Gurhan-Canli, Zeynep, 1968- \| Priester, Joseph R, 1960-. Series: Applying social psychologyMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: Berkshire. : Open University Press, 2002Online access: Publisher description \| Contributor biographical information \| Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HB801.B267 2002 (1). Place hold Add to cart (remove)