International advertising : realities and myths / edited by John Philip Jones.

Contributor(s): Jones, John PhilipMaterial type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2000Description: 412 p. : ill. ; 24 cmISBN: 0761912444 (acid-free paper); 0761912452 (pbk. : acid-free paper)Subject(s): Advertising | Advertising media planning | Comparative advertisingDDC classification: 659.1 LOC classification: HF5823 | .I59 2000
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection HF5823.I59 2000 (Browse shelf (Opens below)) 1 Available 0013034676

Includes bibliographical references and index.

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