Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

By: Shimp, Terence AContributor(s): Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communicationsMaterial type: TextTextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: 7th edDescription: xxii, 629 p. : ill. ; 29 cmISBN: 0324321430Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8/2 LOC classification: HF5415.123 | .S54 2007
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Oversized HF5415.123.S54 2007 (Browse shelf (Opens below)) 1 Available 0013101314

Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003.

Includes bibliographical references and indexes.

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