The handbook of international marketing communications / edited by Sylvester O. Monye.
Material type: TextPublication details: Oxford [England] : Blackwell Business, 2000Description: xv, 294 p. : ill. ; 26 cmISBN: 0631209131 (alk. paper); 0631200916 (alk. paper)Subject(s): Communication in marketing | Marketing | Advertising | Communication, International | Export marketingDDC classification: 658.8/48 LOC classification: HF5415.123 | .H36 2000Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book | University of Macedonia Library Βιβλιοστάσιο Α (Stack Room A) | Main Collection | HF5415.123.H36 2000 (Browse shelf (Opens below)) | 1 | Available | 0013034323 |
Includes bibliographical references and index.
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