The handbook of international marketing communications / edited by Sylvester O. Monye.

Contributor(s): Monye, Sylvester OMaterial type: TextTextPublication details: Oxford [England] : Blackwell Business, 2000Description: xv, 294 p. : ill. ; 26 cmISBN: 0631209131 (alk. paper); 0631200916 (alk. paper)Subject(s): Communication in marketing | Marketing | Advertising | Communication, International | Export marketingDDC classification: 658.8/48 LOC classification: HF5415.123 | .H36 2000
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A)
Main Collection HF5415.123.H36 2000 (Browse shelf (Opens below)) 1 Available 0013034323

Includes bibliographical references and index.

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