Inside information : making sense of marketing data / D.V.L. Smith & J.H. Fletcher.

By: Smith, D. V. L. (David Van Lloyd)Contributor(s): Fletcher, J. HMaterial type: TextTextPublication details: Chichester : John Wiley & Sons, c2001Description: xi, 260 p. : ill. ; 24 cmISBN: 0471495433Subject(s): Marketing research | Qualitative research | StatisticsLOC classification: HF5415.2 | .S56 2001Online resources: Table of Contents
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book University of Macedonia Library
Βιβλιοστάσιο Α (Stack Room A) 		Main Collection HF5415.2.S56 2001 (Browse shelf (Opens below)) 1 Available 0013057013

Includes bibliographical references and index.

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