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MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins.

by Rapp, Stan | Collins, Thomas L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1987Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.R325 1987 (1).

Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Companies, 1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5821.A293 1997 (1).

Δημιουργία πελατών / David H. Bangs και οι συντάκτες του Common sense ; μετάφραση Ιωάννης Παπανικολάου.

by Bangs, David H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Anubis, c1994Availability: Items available for loan: University of Macedonia LibraryCall number: HF5438.5.B3616 1994 (1).

Introduction to advertising and promotion : an integrated marke ting communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.B387 1995 (1).

Διαφήμιση : από τη θεωρία στην πράξη / Γιώργος Α. Κουρμούσης.

by Κουρμούσης, Γιώργος Α.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Εκδόσεις Anubis, 1997Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.K675 1997 (1).

Industrial advertising and publicity / [by] Norman A. Hart.

by Hart, Norman A.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Associated Business Programmes, 1978Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.H3245 1978 (1).

Advertising and promotion : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : SAGE Publications, 2005Online access: Publisher description | Table of contents only Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.H185 2005 (1).

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A | Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.S54 2007 (1).

Διαφήμιση και προώθηση : ολοκληρωμένη επικοινωνία μάρκετινγκ / George E. Belch & Michael A. Belch ; επιστημονική επιμέλεια Μάρκος Η. Τσόγκας ; μετάφραση Αναστάσιος Εμμ. Θωμαΐδης.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Τσόγκας, Μάρκος-Μάριος.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Θεσσαλονίκη : Τζιόλα, c2022Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.B38716 2022 (4).

Ολοκληρωμένη επικοινωνία μάρκετινγκ / J. Craig Andrews, Terence A. Shimp ; επιμέλεια, μετάφραση Ανδρονίκη Κάβουρα ... [κ.ά].

by Andrews, J. Craig | Shimp, Terence A | Κάβουρα, Ανδρονίκη | Andrews, J. Craig. Advertising, promotion, and other aspects of integrated marketing communications.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Greek, Modern (1453- ) Original language: English Publication details: Nicosia : Broken Hill, c2022Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.A5316 2022 (1).

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