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		MaxiMarketing : the new direction in advertising, promotion, and marketing strategy / Stan Rapp and Thomas L. Collins. by Rapp, Stan \| Collins, Thomas L. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1987Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.R325 1987 (1). Place hold Add to cart (remove)
		Advertising communications and promotion management / John R. Rossiter, Larry Percy. by Rossiter, John R \| Percy, Larry. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Companies, 1996Availability: Items available for loan: University of Macedonia LibraryCall number: HF5821.A293 1997 (1). Place hold Add to cart (remove)
		Advertising and communication management / Michael L. Ray. by Ray, Michael L. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1982Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.R392 1982 (1). Place hold Add to cart (remove)
		No cover image available Προβλήματα ερεύνης αγοράς και διαφημίσεως / υπό Ιωάννου Θ. Ζέρβα. by Ζέρβας, Ιωάννης Θ. Series: Οικονομική βιβλιοθήκη Μηνιαίου Δελτίου Εμπορικού και Βιομηχανικού Επιμελητηρίου Θεσσαλονίκης ; 4Material type: Text; Format: print ; Literary form: Not fiction Publication details: Θεσσαλονίκη : Εμπορικό και Βιομηχανικό Επιμελητήριο, 1963Online access: Online ψηφιακή μορφή Availability: Items available for reference: University of Macedonia Library Not for loanCall number: HF5415.3.Z478 1963 (1). : Add to cart (remove)
		No cover image available Προώθηση και διαφήμιση βιομηχανικών και τεχνικών προϊόντων. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Το Σύγχρονο Εργοστάσιο, 1977Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1263.P76 1977 (1). Place hold Add to cart (remove)
		Introduction to advertising and promotion : an integrated marke ting communications perspective / George E. Belch, Michael A. Belch. by Belch, George E. (George Edward), 1951- \| Belch, Michael A \| Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion. Series: Irwin series in marketingEdition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago, Ill. : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.B387 1995 (1). Place hold Add to cart (remove)
		Forensic marketing : optimizing results from marketing communication: the essential guide / Gavin Barrett. by Barrett, Gavin, 1946-. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1995Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.B37 1995 (1). Place hold Add to cart (remove)
		Διαφήμιση : από τη θεωρία στην πράξη / Γιώργος Α. Κουρμούσης. by Κουρμούσης, Γιώργος Α. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Αθήνα : Εκδόσεις Anubis, 1997Availability: Items available for loan: University of Macedonia LibraryCall number: HF5823.K675 1997 (1). Place hold Add to cart (remove)
		Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo. by Zollo, Peter. Edition: 2nd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, c1999Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 1999 (1). Place hold Add to cart (remove)
		The handbook of international marketing communications / edited by Sylvester O. Monye. by Monye, Sylvester O. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford [England] : Blackwell Business, 2000Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.H36 2000 (1). Place hold Add to cart (remove)
		The secret sales pitch : an overview of subliminal advertising / by August Bullock. by Bullock, August. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Jose, CA : Norwich Publishers, c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5827.9.B85 2004 (1). Place hold Add to cart (remove)
		Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo. by Zollo, Peter \| Zollo, Peter. Wise up to teens. Edition: [New update]Material type: Text; Format: print ; Literary form: Not fiction Publication details: Ithaca, N.Y. : New Strategist Publications, Inc., c2004Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.32.Z65 2004 (1). Place hold Add to cart (remove)
		Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by Stafford, Marla R, 1960- \| Faber, Ronald J, 1948-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Armonk, NY. : M.E. Sharpe, c2005Online access: Table of contents Availability: Items available for loan: University of Macedonia LibraryCall number: HF6146.I58A39 2005 (1). Place hold Add to cart (remove)
		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E \| Baack, Donald. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2007Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.C58 2007 (2). Place hold Add to cart (remove)
		Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by Shimp, Terence A \| Shimp, Terence A. Advertising, promotion & supplemental aspects of integrated marketing communications. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson/South-Western, c2007Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.S54 2007 (1). Place hold Add to cart (remove)
		Space race : an inside view of the future of communications planning / Jim Taylor. by Taylor, Jim, 1964-. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, England : John Wiley, c2005Online access: Table of contents only \| Publisher description Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.T39 2005 (1). Place hold Add to cart (remove)
		Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch. by Taylor, Jim, 1964- \| Hatch, Steve. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, England : Wiley, 2007Online access: Table of contents only \| Publisher description \| Contributor biographical information Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.T388 2007 (1). Place hold Add to cart (remove)
		No cover image available Apples, insights and mad inventors : an entertaining analysis of modern marketing / Jeremy Bullmore. by Bullmore, J. J. D. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, c2006Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.B7725 2006 (1). Place hold Add to cart (remove)

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