Βιβλιοθήκη και Κέντρο Πληροφόρησης catalog › Results of search for 'se,phr:"Marketing for professionals"'

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		Integrated marketing : making marketing work in industrial and business-to-business companies / Richard N. Skinner. by Skinner, Richard N. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c1994Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.1263.S57 1994 (1). Place hold Add to cart (remove)
		Strategic marketing : a European approach / Jean-Jacques Lambin. by Lambin, Jean-Jacques, 1933-. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1993Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.13.L33213 1993 (1). Place hold Add to cart (remove)
		Branding in action : cases and strategies for profitable brand management / Graham Hankinson and Philippa Cowking. by Hankinson, Graham, 1947- \| Cowking, Philippa, 1947-. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1993Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.13.H348 1993 (1). Place hold Add to cart (remove)
		Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek. by Ozimek, John, 1957-. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill Book Co., c1993Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.126.O96 1993 (1). Place hold Add to cart (remove)
		Forensic marketing : optimizing results from marketing communication: the essential guide / Gavin Barrett. by Barrett, Gavin, 1946-. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London ; New York : McGraw-Hill, c1995Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.123.B37 1995 (1). Place hold Add to cart (remove)
		Quality assurance in marketing : setting action standards for better results / Keith Sparling. by Sparling, Keith. Series: McGraw-Hill marketing for professionals \| Marketing for professionals \| McGraw-Hill marketing for professionals seriesMaterial type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c1994Availability: Items available for loan: University of Macedonia LibraryCall number: HF5415.122.S68 1994 (1). Place hold Add to cart (remove)